Hi! I'm Subhra Rath, a seasoned professional with 17 years of expertise in Data management, Data Science, Machine Learning and AI. I have successfully driven impactful projects and pioneered large-scale ML and AI applications at premier companies from Oracle to Airalo while leading high-performance teams. With a blend of tech expertise and business management, I excel at strategizing and transforming data into business value.
Executive Summary
Data Strategy & Transformation
Strategically led data transformation, crafting and executing data strategies that align with organizational goals, fostering a culture of innovation and informed decision-making
Value Creation
Leadership & Management
Led several high-performance teams comprised of Data Scientists, Data Engineers, Data Analysts and Data Architect, nurturing a culture of innovation, collaboration, and continuous learning
Stakeholder Management
Forged strong relationships with C-level executives and senior business stakeholders, ensuring alignment between outcomes and business objectives
Data Engineering
Designed scalable data architecture, engineered robust data pipelines to facilitate real-time data processing and analysis for enhanced decision-making and operational efficiency
Data Science & Machine Learning
Deployed large scale ML and AI solutions to solve complex business problems, boosting operational efficiency, customer acquisition and retention
Generative AI
Pioneered the use of Generative AI in customer support and sentiment analysis, significantly improving response accuracy and customer insights
Spearheaded impactful projects and drove substantial revenue growth and operational efficiencies across functions
Technology
Unlocking the Power of AI and Analytics through Effective Leadership
Awards
Top 100 Analytics Leaders of APAC
Honored to be awarded as one of the top 100 analytics leaders of APAC by Analytics India Magazine (AIM) for significant contribution towards the growth of analytics and data science in APAC.
Other Awards:
PASSION award
Data Innovation award
S.M.A.R.T. award
Multiple SPOT awards
MBA in IT and Marketing
Singapore, 2011 - 2012
B.TECH (Engg) in IT
Bhubaneswar, India, 2001 - 2005
Educational Qualification
Exec Leadership on Data Strategy
CA, 2023
Competitive Pricing Analytics
Developed and deployed a comprehensive analytics application to optimize eSIM plan pricing across multiple countries, increasing customer retention and positioning Airalo's products competitively in the global market
Led the design, development and implementation of a Customer churn model to reduce customer churn for P&G's Pampers brand in Japan market, thereby increasing revenue and enhancing the loyalty program's effectiveness
Portfolio
Developed a Generative AI-based sentiment analysis tool to analyze customer feedback and social media mentions in all languages. This tool allowed us to gain valuable insights into customer sentiment, helping us to understand their needs and perceptions better, leading to improved customer service and targeted marketing strategies
Customer Churn Model
Native Language Sentiment Analysis (Generative AI)
Chatbot using LLM (Generative AI)
Deployed a Generative AI-powered chatbot using LangChain and OpenAI's LLM, to automate responses to customer inquiries, thereby significantly reducing waiting times, enhancing customer support efficiency and response accuracy, and improving overall customer satisfaction
Implemented a sophisticated product recommendation system for Ikea in Southeast Asia (SG, MY, TH). to enhance our cross-selling and up-selling campaigns, which led to a remarkable 20% increase in store footfalls and revenue, showcasing the power of data-driven marketing strategies to drive business growth
Product Recommendation Engine
Developed a cutting-edge document classification application using NLP algorithms and implemented Named Entity Recognition (NER) models to accurately identify and validate key user information, streamlining the data processing workflow and enhancing operational efficiency and user experience
Document Classification Engine
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